Cookies | Seers Article
Small files, get dropped automatically on your computer, whenever you browse the web. Cookies are harmless bits of texts that are locally stored and can be viewed and deleted quickly. However, they give a great deal of insight into a user’s activity and preferences. They tend to identify a user without explicit content.
From a legal point of view, it is an indication of a data breach. The way technologies are thriving sophisticatedly. Therefore, there are more chances that the privacy of a user can get compromised increasingly.
Not every cookie is used to identify users, but the majority of them so, similarly they are subject to GDPR. Cookies for analytics, advertising and functional services, are the cookies that identify users.
The problem with cookies related to user privacy is, they don’t know what is being registered? Who is tracking you? What is their core purpose of tracking? Where does the data go? And how long they keep a consumer’s data on their network?
It is highly essential to know what constitutes a proper GDPR cookie consent. The consent must be:
The requirements mentioned above give most of the cookie banners and notifications used before GDPR implementation. Implied consent by merely visiting a site is not enough. The same goes for banners and Pop-ups that state ‘By using this site, you accept cookies’.
In simple words, for accepting cookies “Ok” button is not sufficient.
The ePrivacy Directive and GDPR of the EU want you to take prior and informed consent from your site users. In addition, GDPR also requires you to register each consent.
In other words, you must know what user data you are sharing with the third-part services on your website and where the information is being sent.
Below are the following requirements a GDPR cookie consent policy must comply with.
Make sure your GDPR Cookie Consent Policy renders a clear and explicit picture to the user of, in what ways cookies are used on the website. It is necessitated that a policy must be written in an understandable and plain language.
2) Accountability for cookies on your website
You are required to control and account for the data processes going on in connection with your website. It is not easier than it looks, because most sites have a large number of third-party cookie flowing through their system.
3) Consent requested through an affirmative action
GDPR brought enormous changes to it. “A consent should be rendered by a clear affirmative action”, is the most significant change for cookie and the online tracking.
The regulation asserts that it is not sufficient. Consent should be given by means of affirmative and positive action. Moreover, rejecting cookies option should be given as well.
4) To withdraw the consent any time
A power to withdraw consent at any time must be given to the user. You must know that your user has access to their current consent state and aware of the settings of withdrawing their consent.
5) Renewal of consent
The renewal of consent for cookies is not an issue that is the clear matter, the guidance indicates that the
duration of consent should be reasonable, it is also impacted by any changes to the cookies or
a similar technology that is added to track user behavior.
6) User-friendly, no-nonsense dialogue
There are two obligations on the site owners by the GDPR,
7) Prior consent
General Data Protection Regulation and the ePrivacy Directive state that user consent must be given prior to the setting of the website.
Under GDPR, prior consent is required to set cookies to track personal data. However, the ePrivacy Directive needs you to get consent for setting all but the strictly necessary cookies.
8) Consents must be recorded as evidence
Every content should be stored securely because it can be used as evidence in case of control.
By default, our plugin blocks all the cookies until and unless a user clicks on the “I accept” button in the consent pop-up. Only then a user can enable different services in the privacy setting.
The General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR) has an influence on how you being a website owner obtain and store cookie consent from your EU visitors.
Information Commissioner Office (ICO) enforces cookie compliance in the UK. Whereas, other member states are expected to have designated authority enforcement of the cookie law.
In many cases, it is the local Data Protection authority, but sometimes it is a telecoms regulator or a business regulation organisation who enforces compliance.
In general terms, it is a law and laws are made for the ease and safety of humans; therefore, compliance is important. Any non-compliant website must be ready for enforcement actions from the regulators.
In the most serious cases within the UK, the ICO can force a website for compliance, and in the case of non-compliance, the website can face a penalty of approximately £500,000.
Compliance is a way to meet visitor’s expectation and to show respect for his or her privacy preferences. In no time, it will become a key business driver for the website owners.
No, but it provides you with many tools to look after most of the features required under GDPR. To achieve compliance, 100%, you must contact a legal advisor to improve your situation.
If you browse online, you will get ample cookie consent plugins, which you would like to get. But make sure you choose the best one.
Seers can be your compliant partner. Our cookie consent WordPress plugin will help you comply with GDPR and ePrivacy regulations.
Cookie Audit: Use Cookie Audit to discover what Cookies you are running on your website & what do you need to do to get Compliant fast.
Cookie Consent Banner
Seers is the ultimate solution, and through its WP Cookie consent plugin, you can make your business easy and reliable.
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