A privacy policy is a legal statement manifests the purpose of collection and use of personal data by an organisation. The purpose of the privacy policy is to ensure transparency by disclosing certain information and obtain the informed consent of the users whose data is being collected.
The right to privacy and data protection is the hallmark of a democratic society. Ever since GDPR has launched, organisations are becoming more aware of the rights of individuals. Businesses, collect and use personal data need to be clear about their motives.
The privacy policy is essential than ever before. Organisations are now required to ensure that their data collection practices are compliant with the GDPR. An organisation with no privacy policy is non-compliant with Article 13 and 14 of the GDPR; hence, it could face legal action.
Nowadays, organisations collect a whole range of personal information, both personal and non-personal. The data items, for example, names, addresses, email addresses contact information etc. satisfy the definition of personal data and hence fall under the scope of GDPR.
If you are operating your business within the EU and have clients, users or members in the EU, you must comply with provisions of the GDPR to avoid violations of the law.
The GDPR requires companies to be transparent. They must ensure what they do with this data, how the data is gathered and make sure that it is processed in a fair and transparent manner. It is imperative to publish a privacy policy so that visitors and users of the website can make an informed decision while providing their personal data.
The GDPR has created a whole range of privacy rights and protections for individuals and consequently the organisations are obliged to become compliant or face legal action. A GDPR compliant privacy policy fulfils all the requirements of Article 13 and 14. These requirements are presented in detail in the coming sections of this post.
You need to assess your data processing operations and decide on the following crucial factors forming the heart of privacy policy as laid out in Article 13 and 14 of the GDPR.
Article 13(1) and (2) of the GDPR says that the data controllers must publish the necessary information at the time the data is being collected. In case of a website, the visitors must be able to easily access and comprehend the privacy policy before you ask them to provide any personal information.
You need to regularly update your privacy policy if any change happens in the scope and extent of your data processing activity, for example:
Organisations should understand the importance of having a privacy policy.
Seers also provide expert advice, GDPR consultation and guidance in drafting privacy policies. If you are looking up to some help or guidance about the privacy policy, then feel free to contact us.
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