Cookies | Seers Article
A Cookie consent banner or cookie notice? Is there as difference amongst them? Also, what are the requirements of the cookie consent banner? Is this compulsory for GDPR compliance? Give this a read and find out all the answers to these questions. Let’s find out what the EU’s cookie law and GDPR say about gdpr cookie consent banner.
Prior to plunging into cookie banner details, one must know what cookies are? Well, they are small text files containing scripts and stores user data, for the proper functioning of the website. Although cookies are split into two categories, essential and non-essential, the former ones are required for website functionality, whereas the latter ones get added by the website aren’t really imperative for the functioning of the website.
First-party cookies are set by the website when the user pays their first visit. Third-party cookies are set by the other websites which track a user for relevant advertisements. And then, there are session cookies, when a user starts a session, they get activated, and when the session ends, they expire. However, persistent cookies stay on the user’s browser until the expiration date has reached.
Nevertheless, all websites use them, and generally cause no harm. However when cookies are collecting data on the user without consent, there is an opportunity for misuse and a lack of control from the user’s position.
To address this uncertainty, the ePrivacy Directive, was introduced establishing obligations to obtain upfront consent from the user.
A notice appears on the site when a user pays their first visit is called a cookie banner. A pop-up can be displayed by the banner, telling that cookies are used and user consent is needed. But, it doesn’t manifest what type of cookies are being used, what is their purpose on the website.
Not every cookie is useful in helping a website function. So, we don’t need all of the cookies, but some of them have an essential purpose for functionality.
For instance, someone is tracking your activities, likes/dislikes, whatever you watch and do on the internet, and even your next move. It makes the internet a strange platform where you can trust no one.
Third-party cookies which store your data can track you without your consent. There have to be stringent laws and regulations to address such unsecured situations.
Good riddance, this is what GDPR was introduced for.
The General Data Protection Regulation was recently implemented and has now taken the lead on data protection. It has a strict set of rules on consent, which apply to cookies as well. The following are additions that are to be made.
Features of GDPR cookie banner
The following features which a GDPR cookie consent banner must include.
1) Excluding the necessary cookies, all the rest must be put on hold until a user gives his/her consent.
2) Information of the cookies used in the website should be specified in the banner with accuracy and in plain and understandable language.
3) If a user changes their mind and decides to opt-out of the cookies, then, all the cookies (other than necessary ones) can be unchecked in the banner.
4) The website must function adequately, notwithstanding, a user opts-out of certain cookies (non-necessary ones).
5) The user content must be documented safely for future needs.
6) The renewal of consent must be done on a fairly regular basis, however there is no guidance as to what would be considered a reasonable period to conduct this process.
Ever since the GDPR came into force, many websites are under pressures of changing their website policies. Prior consent is the utmost requirement by the GDPR and ePrivacy Directive. Obligations by these regulations and laws are just to improve the security of a user’s data and transparency as to how the data is used.
Frequently Asked Questions:
1) Do you need a cookie consent banner?
A gdpr cookie consent banner is required only if you collect data from EU visitors. Only EU laws require cookie banners; it is a legal obligation to show banner to the EU visitors. And, now this banner appears on every website present on the internet.
2) How does a cookie banner work?
A cookie banner appears on the website when a user pays their first visit. It tells a user about cookies are being used and asks for their consent. Many sites set their cookies before the consent and don’t wait for permission of the user. Therefore, they risk hefty fines and a loss of credibility to users.
3) Do cookie banners appear only to EU visitors?
Of course, they do, Seers allows you to target EU visitors with particular cookie banners. You can make changes according to the jurisdictions that visitors may be based in.
4) Will your cookie banner prevent cookies from being injected in a computer before getting consent?
Yes, you can adjust our cookie banner to be compliant with GDPR requirements. A prior consent solution can be used for blocking cookies and tracking technologies. It prevents you from gathering data before getting valid consent and keeps you compliant.
5) Can I customize the design of our cookie banner?
Yes, you have absolute control over the designs of a cookie banner.
Seers … Be compliant
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Cookie Consent Banner
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