{"id":5186,"date":"2024-08-26T11:16:24","date_gmt":"2024-08-26T11:16:24","guid":{"rendered":"https:\/\/seersco.com\/articles\/?p=5186"},"modified":"2025-10-10T11:10:36","modified_gmt":"2025-10-10T11:10:36","slug":"use-of-cookies-on-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/seersco.com\/articles\/use-of-cookies-on-e-commerce-websites\/","title":{"rendered":"6 Ways to Use Cookies on E-Commerce Websites"},"content":{"rendered":"\t\t
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Have you ever wondered how online stores remember your preferences or keep track of items in your shopping cart? This is where the use of cookies on e-commerce websites becomes crucial. But why are cookies so important for e-commerce?<\/p>\n\n

Understanding cookie consent banner is essential for website owners because it ensures transparency and compliance with privacy laws.<\/p>\n\n

In this blog, we\u2019ll explore the use of cookies on e-commerce websites, its impact on revenue & user experience, and the challenges of cookie usage in e-commerce.<\/p>\n\n

What Cookies are and What They Store?<\/strong><\/h2>\n\n

Cookies are small text files stored on a user’s device when they visit a website. They help websites remember information about the user, such as their preferences, login details, and items in their shopping cart.<\/p>\n\n

Overall, cookies are essential tools for improving user experience on websites, enabling features like automatic logins, personalised recommendations, and cart retention.<\/p>\n\n

Types of cookies are:<\/strong><\/h3>\n\n
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Feature<\/strong><\/td>\nFirst-Party Cookies<\/strong><\/td>\nThird-Party Cookies<\/strong><\/td>\n<\/tr>\n
Source<\/strong><\/td>\nSet by the website you’re visiting<\/td>\nSet by a different website (e.g., advertiser, analytics tool)<\/td>\n<\/tr>\n
Purpose<\/strong><\/td>\nEnhance user experience, collect website analytics, store user preferences<\/td>\nTrack user behaviour across websites, deliver targeted ads<\/td>\n<\/tr>\n
Data Access<\/strong><\/td>\nOwned and controlled by the website<\/td>\nOwned and controlled by the third-party service<\/td>\n<\/tr>\n
Privacy Concerns<\/strong><\/td>\nGenerally considered less invasive<\/td>\nOften associated with data privacy concerns and tracking<\/td>\n<\/tr>\n
Examples<\/strong><\/td>\nShopping cart items, login information, site preferences<\/td>\nAd retargeting, behavioural advertising, analytics data sharing<\/td>\n<\/tr>\n
Regulatory Impact<\/strong><\/td>\nSubject to data protection laws (GDPR, CCPA)<\/td>\nMore heavily regulated due to privacy concerns<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n
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Elements of Cookie Consent Banners for E-Commerce<\/strong><\/h2>\n\n
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  1. Clear and Concise Language<\/strong>: 64% of users prefer clear and straightforward language in cookie consent notices.<\/li>\n\n
  2. Purpose of Cookies<\/strong>: 58% of users are more comfortable with cookies when they understand their purpose.<\/li>\n\n
  3. User Consent Options<\/strong>: 70% of users want clear choices to accept, reject, or customise cookie preferences.<\/li>\n\n
  4. Privacy Policy Link<\/strong>: 65% of users check privacy policies<\/a> for detailed information on cookie usage and data protection.<\/li>\n\n
  5. Easy Access and Visibility<\/strong>: 72% of users prefer cookie consent banners<\/a> that are visible but not obstructive.<\/li>\n\n
  6. Customisation and Design<\/strong>: 60% of users appreciate customisable cookie banners that align with site branding.<\/li>\n\n
  7. Opt-in\/Opt-out Functionality<\/strong>: 68% of users want straightforward opt-in\/opt-out <\/a>options for different cookie types.<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Would you like to discuss best practices for different types of businesses?<\/h4>Learn More<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Use of cookies on e-commerce websites<\/strong><\/h2>\n\n

    Cookies are used in e-commerce stores and websites to improve the customer experience by remembering user preferences and shopping carts.<\/p>\n\n

    The following are examples of cookies being used on e-commerce websites.<\/p>\n\n

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    1.\u00a0 Personalisation Drives Sales<\/strong><\/h3>\n\n

    Cookies enable e-commerce sites to remember user preferences, such as previously viewed products and favourite categories, which leads to a more tailored shopping experience.<\/p>\n\n

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    Cookies track user behaviour to provide personalised product recommendations.<\/p>\n\n

    McKinsey report<\/strong> found that personalised recommendations can drive a 10\u201330%<\/strong> revenue increase<\/strong>, as they help increase average order value and encourage repeat purchases.<\/p>\n\n

    2. Enhancing Cart Functionality<\/strong><\/h3>\n\n

    Cookies help retain items in a shopping cart even if a user leaves the site and returns later.\u00a0<\/p>\n\n

    The Baymard Institute<\/strong> reports that effective cart retention strategies can reduce cart abandonment rates, which impact nearly 70% <\/strong>of online shoppers.<\/p>\n\n

    Implementing cookies to track abandoned carts and send targeted reminders can significantly boost recovery rates.\u00a0<\/p>\n\n

    Remarkety research<\/strong> shows that abandoned cart emails can increase recovery rates by up to 30%<\/strong>, converting abandoned carts into completed sales.<\/p>\n\n

    3. Maximising Marketing ROI with User Data<\/strong><\/h3>\n\n

    Cookies gather data on user behaviour, such as browsing patterns and purchase history.\u00a0<\/p>\n\n

    \"74%<\/figure>\n\n

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    Cookies enable targeted advertising based on user interests and past interactions.<\/p>\n\n

    4. Implementing Effective Retargeting Strategies<\/strong><\/h3>\n\n

    Cookies track users who visit your site but do not make a purchase, allowing you to run retargeting campaigns with personalised offers.\u00a0<\/p>\n\n

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    Deals can be more alluring by adjusting pricing and offers based on cookie-tracked user behaviour.\u00a0<\/p>\n\n

    HubSpot research<\/a><\/strong> shows that dynamic pricing can lead to a 15%<\/strong> increase in revenue by providing personalised pricing and promotions to users.<\/p>\n\n

    5. Best Practices for Revenue Optimisation with Cookies<\/strong><\/h3>\n\n

    Transparent cookie consent practices build trust with users and encourage engagement.\u00a0<\/p>\n\n

    According to the ICO<\/strong>, clear and honest consent practices improve user trust and lead to better engagement, helping to maintain a positive relationship with customers.<\/p>\n\n

    Regularly reviewing and optimising your cookie strategy can enhance its effectiveness.<\/p>\n\n

    Cookies also help secure websites by detecting suspicious activities and patterns to prevent fraud, projected to reach $48 billion<\/strong> in 2023.\u00a0<\/p>\n\n

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    6. Legal Compliance and Revenue Growth<\/strong><\/h3>\n\n

    GDPR and CCPA regulations protect your business from fines and legal issues<\/a>.<\/p>\n\n

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    Balancing revenue goals with user privacy by offering clear information and control over cookie usage can enhance user trust.<\/p>\n\n

    Deloitte research<\/strong> indicates that Privacy-conscious practices can improve customer loyalty and drive repeat business, supporting sustainable revenue growth.\u201d<\/p>\n\n

    Challenges of Cookie Usage IN E-Commerce<\/strong><\/h2>\n\n

    Privacy Concerns<\/strong>: 72% of Americans worry about online tracking.<\/p>\n\n

    Regulatory Compliance<\/strong>: 54% of companies struggle with privacy laws.<\/p>\n\n

    Browser Restrictions<\/strong>: 64% of browsers block third-party cookies.<\/p>\n\n

    User Consent Management<\/strong>: 43% of companies find consent management challenging.<\/p>\n\n

    Data Security Risks<\/strong>: 27% of data breaches involve web applications.<\/p>\n\n

    Limited Lifespan<\/strong>: 40% of users clear cookies monthly.<\/p>\n\n

    Cross-Device Tracking<\/strong>: Only 30% of marketers can track users across devices.<\/p>\n\n

    Bottom Line:<\/strong><\/h2>\n\n

    Cookies are powerful tools for driving revenue growth on e-commerce websites. Using cookies on e-commerce websites for personalisation, cart functionality, user analytics, and targeted marketing can enhance the user experience and boost sales.\u00a0<\/p>\n\n

    Implementing best practices<\/strong> and maintaining compliance will ensure that your cookie strategy effectively contributes to increased revenue while respecting user privacy.<\/p>\n\n

    Seers<\/strong> simplifies this with a solution that ensures GDPR<\/a> and CCPA compliance<\/a>, offers customisable consent banners, and addresses privacy issues.\u00a0Let Seers<\/a><\/strong> handle the complexities so you can focus on driving your business forward.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Elevate Your E-Commerce with Seers<\/h2>

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    Don\u2019t let cookie compliance be a challenge. <\/span>
    <\/span>By integrating the     Seers<\/strong><\/a> cookie consent solution, you can:<\/span><\/p>\n