{"id":7040,"date":"2021-04-07T10:16:46","date_gmt":"2021-04-07T10:16:46","guid":{"rendered":"https:\/\/seersco.com\/blogs\/?p=7040"},"modified":"2023-09-28T05:27:31","modified_gmt":"2023-09-28T05:27:31","slug":"seers-cmp-approved-by-iab-europes-transparency-and-consent-framework","status":"publish","type":"post","link":"https:\/\/seersco.com\/blogs\/seers-cmp-approved-by-iab-europes-transparency-and-consent-framework\/","title":{"rendered":"Seers\u2019 CMP approved by IAB Europe\u2019s Transparency and Consent Framework."},"content":{"rendered":"\n

Seers proudly announces its approved status to join IAB Europe\u2019s Transparency and Consent framework.<\/p>\n\n\n\n

IAB framework is designed to help all parties in the digital advertising chain ensure that they comply with the GDPR and ePrivacy Directive when processing personal data or accessing and\/or storing information on a user\u2019s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.<\/p>\n\n\n\n

It provides transparency to consumers about how, and by whom, their personal data is processed. Moreover, the TCF enables vendors engaged in programmatic advertising to know about their own or their partners\u2019 transparency and consent status, which allows them to lawfully process personal data for online advertising and other related purposes.<\/p>\n\n\n\n

Seers CMP other features include Google Consent Mode, Child Privacy<\/a>, Tracking Manager, Customisation, Consent Logs, Reporting, Multi-Device and Website consent etc.<\/p>\n\n\n\n

Seers Chief Executive Adnan Zaheer said:<\/strong><\/h2>\n\n\n\n

We at Seers<\/a> are delighted to be accepted in IAB Europe\u2019s Transparency and Consent framework. I personally hold the values of data privacy and security close to my heart. Yet, it is the suppressing need of an hour to incessantly look for avenues via which advertisers and marketers can collect and process user\u2019s consented data while being complied with data protection regulations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[36,1],"tags":[],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top_header_menu","category-uncategorized","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/posts\/7040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/comments?post=7040"}],"version-history":[{"count":0,"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/posts\/7040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/media\/7042"}],"wp:attachment":[{"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/media?parent=7040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/categories?post=7040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seersco.com\/blogs\/wp-json\/wp\/v2\/tags?post=7040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}