Tuesday , 06 April 2021
IAB framework is designed to help all parties in the digital advertising chain ensure that they comply with the GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
It provides transparency to consumers about how, and by whom, their personal data is processed. Moreover, the TCF enables vendors engaged in programmatic advertising to know about their own or their partners’ transparency and consent status, which allows them to lawfully process personal data for online advertising and other related purposes.
Seers CMP other features include Google Consent Mode, Child Privacy, Tracking Manager, Customisation, Consent Logs, Reporting, Multi-Device and Website consent etc.
Seers Chief Executive Adnan Zaheer said:
“We at Seers are delighted to be accepted in IAB Europe’s Transparency and Consent framework. I personally hold the values of data privacy and security close to my heart. Yet, it is the suppressing need of an hour to incessantly look for avenues via which advertisers and marketers can collect and process user’s consented data while being complied with data protection regulations.”
Seers currently manage 1.2 bn+ users’ consent worldwide and is the world’s leading privacy and consent management platform, ensuring compliance with data privacy regulations GDPR, CCPA, PECR, LGPD, ePrivacy etc. Seers customers are in 100+ countries and grew 1040% in 2020.
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