Weekly Privacy Update: 11th February 2022

Week‌ ‌in‌ ‌Review‌

This week is thoughtful as the Belgian Data Protection Authority decided that the IAB’s cookie consent framework violated the GDPR. This ruling has tremendous potential implications on the ad tech industry. 

Companies that rely on it for consent are concerned about its future. The DPA has also ordered IAB Europe to provide an action plan within two months to comply with their framework. 

Join seers privacy webinar for more information on “Cookie Compliance – Emerging Challenges And their Solutions.” You can register for the webinar here

We will keep posting when something is close enough to happen that you need to start looking about what you need to do to comply. 

But for now, enjoy this week’s top stories!

Top Stories and Updates 

IAB Europe Knocked Down by Authorities – Impact on Advertising Industry

Belgian Data Protection Authority fined IAB Europe 250k euros. TCF, which is utilised by much of the European advertising industry, violates EU privacy rules. This decision has massive implications on the ad tech sector. The decision comes when the AdTech ecosystem is being impacted by legislative and industry changes. Read more here

UK Government publishes standard forms for exporting data from UK to third countries 

The UK Gov’t has finally published the UK’s standard form international data transfer agreement. Companies can share personal data outside of the UK to countries not recognised to have acceptable data protection legislation under the standard form agreement. It also released an “international data transfer addendum,” which allows companies to export data from the UK using the new “EU Standard Contractual Clauses.” The document will take effect in March 2022. Read more here

Pret A Manger resolves a class-action lawsuit involving fingerprint scanning of its staff

Pret A Manger paid more than $677K to settle a class-action complaint filed in Illinois alleging that the company collected and stored the fingerprints of almost 800 employees to track their work hours. According to the lawsuit, Pret A Manger violated Illinois’ Biometric Information Privacy Act of 2008 by mandating workers to use the fingerprint time clock without first obtaining written agreement from them. The company also failed to notify employees and the general public about why it was collecting the scans and what it planned to do with the data. Read more here

CNIL finds Google Analytics violates GDPR and orders the website to comply 

The French data protection authority (CNIL) announced that it had issued an order requiring an unnamed French website operator to comply with Chapter V of the GDPR after discovering that transfers of personal data to the US via the use of Google Analytics violated Article 44 of the GDPR. CNIL emphasised that personal data transfer only takes place if suitable safeguards are in place, which was not the case with the website. Read more here

Upcoming Webinar: “Cookie Compliance – Emerging Challenges And their Solutions.” 

Seers is hosting the privacy webinar on “Cookie Compliance – Emerging Challenges And their Solutions” on February 23 at 16:00 GMT with kay speakers: 

Jamal Ahmed (Chief Executive Officer at Kazient Privacy Experts), 

Miki Fainberg (Head of Privacy Operations at PrivacyTeam), and  

Adnan Zaheer (Chief Executive Officer at Seers). 

Please Register for free here

The webinar aims to discuss the latest advancements and challenges related to cookie compliance and their impact on businesses, especially on the AdTech industry. 

It will cover the topics and more:  

  • The IAB TCF Europe non-compliance with GDPR and AdTech future
  • Google & Facebook fined for violating cookie laws
  • Garante’s guidelines on the use of cookies and other tracking technologies
  • Google FLoC updates
  • Child Privacy Consent Management

Our expert will also present you with solutions to address them while staying compliant with the updated cookie laws.

Request a free demo

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