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"This is one of the most significant milestones achieved in data protection in our lifetime and the democratisation of the world’s biggest single digital market is now complete"
"If you can demonstrate you have the appropriate systems and thinking in place you will find the ICO a proactive and pragmatic regulator aware of business needs and the real world"
"Publishers, agencies and brands realize that there will not be any immediate impact on the market as everyone perhaps spuriously claims a legitimate interest."