It has been an interesting week for advertising agencies and Big Tech! EU Regulator calls for additional measures against targeted advertising, TikTok faces regulatory complaints in Europe, CNIL takes a tough stance on cookies as deadline approaches and more.
Here are the top stories from the privacy world this week.
Top Stories and Updates
EU Regulator calls for additional measures against targeted advertising
The European Data Protection Supervisor (EDPS) has suggested a complete ban on targeted advertising be included in a major reform to digital services rules. The “Digital Services Act” and the “Digital Markets Act” serve to provide a safer digital environment but more needs to be done to protect individuals online.
Read more here
TikTok faces regulatory complaints in Europe for privacy practices
Consumer protection groups in Europe have filed a series of complaints against TikTok alleging multiple breaches of EU law. These complaints cover child safety, privacy practices, misleading data processing and other activities that harm consumer’s rights and privacy.
Read more here.
CNIL taking a tough stance on enforcement of cookies as deadline approaches
The French Data Protection Authority (CNIL) is taking a tough stance on enforcement of cookies by issuing fines to “Big Tech”, namely “Google” and “Amazon” totalling €135 million in 2020 for unlawful use of cookies and issuing revised guidelines on use of cookies and tracking technologies that need to be complied with by March 2021.
Read more here.
Why data security is a must for digital marketing agencies
With time, more and more digital marketing agencies are resorting to data security services to protect confidential data, particularly since data breaches doubled last year in 2020. Since the customer is king, they must protect their personal data at all costs. Apart from this, securing confidential data such as: revenue generation and upcoming concepts should also be prioritized. It not only affects a company’s growth but also its’ reputation as a reputable and credible organisation.
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Legal requirements for storing business information
The GDPR regulation of May 25th, 2018 provided much-needed improvements to the Data Protection Act (DPA) of 1998 & 2018. It was felt by many to be long overdue since the DPA 1998 was no longer considered fit for the purpose for which it was originally designed. Organisation’s need to implement a privacy and technology strategy and framework incorporating relevant policies, procedures and systems in ensure compliance with privacy regulations.
Read more here
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Organisations need to ensure that they are mitigating their legal risks and capturing data securely, particularly those involved in digital marketing and targeted advertising activities.
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