We’re excited to announce that Seers Consent Management Platform (CMP) now fully supports Google Consent Mode v2! This integration simplifies how businesses manage consent while continuing to leverage Google’s tools for analytics, marketing, and advertising.
So, what exactly is Google Consent Mode v2? It’s an updated framework that helps businesses manage user consent and adjust how Google’s tags behave based on consent choices, ensuring compliance with GDPR, CCPA, and other privacy regulations. It allows businesses to gather essential insights and optimise marketing efforts while respecting user privacy preferences.
Ready to learn how it transforms your consent management?? Here’s everything you need to know!
What’s New in Google Consent Mode v2?
Google Consent Mode v2 introduces two key consent states that provide businesses with more granular control over data collection:
- ad_user_data: This consent state allows businesses to control whether user data related to advertising is collected, ensuring that only consented data is processed.
- ad_personalization: This option enables businesses to manage whether user consent allows personalised ad targeting, offering a more precise approach to respecting user privacy preferences.
These two new consent states enhance how businesses manage user data collection and advertising practices while ensuring compliance with privacy regulations.
Why Google Consent Mode v2 Matters: Key Benefits
Google Consent Mode v2 enables businesses to manage user consent effectively, ensuring compliance with privacy laws like GDPR and CCPA. Here’s how Seers CMP integrates with this framework:
Real-Time Consent Management
Seers CMP now supports Google Consent Mode’s default commands, which means data collection happens only when users consent. This ensures compliance and allows your marketing efforts to continue without interruption.
Seamless Compatibility with GTM & Google Tags
Our platform integrates effortlessly with Google Tag Manager (GTM) and Google Tags, so you can continue gathering valuable insights without violating user preferences. It’s the perfect balance of compliance and data accuracy.
TCF 2.2 Stub Integration for GDPR Compliance
Seers’s TCF 2.2 integration supports the latest version of the Transparency and Consent Framework (TCF), ensuring your business complies with GDPR while managing user consent across all platforms.
Ready to Transform Your Marketing using Seers CMP with Google Consent Mode v2?
Seamlessly integrate Google Consent Mode v2 with Seers CMP today and ensure full compliance while maximising the effectiveness of your marketing and analytics efforts. Get started now with our easy-to-follow setup guide.
If you need help setting up Google Consent Mode v2 or have any questions about how the integration works, don’t hesitate to get in touch. Our support team is here to assist you every step of the way.
Frequently Asked Questions (FAQs)
What is Google Consent Mode v2?
Google Consent Mode v2 is an updated framework that adjusts the behaviour of Google tags based on user consent choices, ensuring compliance with privacy regulations like GDPR and CCPA.
How does Google Consent Mode v2 differ from the previous version?
The updated version introduces additional consent states, such as ad_user_data and ad_personalization, allowing for more granular control over data collection based on user consent.
Do I need a cookie consent banner to use Google Consent Mode v2?
Yes, a cookie consent banner or a Consent Management Platform (CMP) is required to collect and communicate user consent signals to Google tags.
What happens if I don’t implement Google Consent Mode v2?
Failure to implement Consent Mode v2 may result in loss of data accuracy, inability to create target groups for marketing purposes, and reduced marketing effectiveness, especially for users in the EEA.
Can I use Google Consent Mode v2 without a Consent Management Platform (CMP)?
While it’s possible to implement Google Consent Mode v2 manually, using a certified CMP like Seers simplifies the process. A CMP helps manage user consent and communicates consent signals to Google tags, ensuring compliance with privacy laws and enhancing data accuracy.
How do I verify if Google Consent Mode v2 is working correctly on my site?
To verify the implementation, use browser developer tools to check if the gtag(‘consent’, ‘default’) and gtag(‘consent’, ‘update’) commands are firing correctly based on user interactions. Additionally, monitor Google Analytics and Google Ads for expected data flow and conversion tracking.
