GDPR PRINCIPLES FOR SALES AND MARKETING

Data is everything in the world of marketing. It would not be wrong to say that user’s data fuels the marketing world.  There are 7 GDPR principles, which enlists the data privacy requirements.

Marketers use personalized data and other data to market and advertise products to increase sales and improve customer experience. 

GDPR is a landmark privacy law that ensures privacy and protection of data subjects promulgated in 2018.

But how does this landmark privacy law affect you as a marketer? Do I need GDPR training for sales and marketing?

Wait, we know you have all these questions. And Seers is going to answer them all. But first, you must understand what GDPR is.

What is GDPR? How does it apply to Marketing and Sales?

General Data Protection Regulation (GDPR) controls how organisations and companies handle personal data. It grants more autonomy to people in regards to their data. 

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Thus, setting out strict requirements on procedures of data handling, documentation, transparency and user consent. GDPR training is mandatory.

Click here to download the free Seers Ultimate guide to GDPR.

Why GDPR Matters for Marketers?

As of 2022, 71% of Europeans express concern over their online privacy, according to a European Commission report. This growing awareness underscores the importance of trust in marketing practices. By complying with GDPR, businesses can not only avoid hefty fines but also build stronger, trust-based relationships with their customers.

GDPR Principles for Marketing & Sales:

As a marketer, you need to understand your commitment to GDPR compliance.

Furthermore, the Information Commissioner Officer (ICO) UK states that it is the employer’s responsibility to train the employee in GDPR who regularly interacts with individuals and handles their data.

Train your staff with Seers the UK’s no 1 GDPR training online. Start for free now.

Meaning that you have to treat the user’s personal data with respect. Thus making sure that you take permission, only take what you need, and take every possible measure to keep it secure. 

As also defined in GDPR laws below.

• Article 4(11) defines consent: 

“Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”

You must obtain consent before the collection and processing of data with Seers highly customisable cookie consent banners. It is easy to obtain consent, and what else do you want more when you can start for free.

• Article 7 further defines the conditions of consent as it should not be unambiguous, freely given, informed and can be revoked.

•  UK GDPR and EU GDPR emphasise on Lawfulness of data processing. It points out the need for legitimate reasons to process data, keeping in mind that the data subject’s fundamental rights are not breached.

Not training your staff can cost you huge fines as UK-GDPR imposes a fine of £17.5 million or 4% of annual global turnover. So don’t risk fines when you can train your staff online with Seers, the UK’s no 1 online GDPR staff training. What are you waiting for when you can start for free today.

8 GDPR Principles To Keep in Mind:

GDPR for the sales and marketing department is a little difficult. But here are seven key principles you can keep in mind:

• Consent before collection and processing of data
• Purpose limitation
• Securing data
• Accuracy
• Data minimisation
• Accountability
• Fairness and transparency.

Ensuring GDPR compliance is difficult but not impossible as GDPR training for marketing and sales can aid you to establish acquiescence with GDPR. 

Non-compliance with GDPR cannot only tarnish your reputation but can snatch away your profits too.

For instance, Flybe, the UK’s airline, had to pay a fine of £70,000 for sending more than 3.3 million marketing emails to people who had opted-out to receive them. 

 But with Seers the UK’s no 1 online GDPR staff training, you can train your staff online within 45 minutes. You can start for free.

Besides a popular opinion about how GDPR restricts marketing and sales, the GDPR training for sales and marketing can give you a huge edge. You can also download the Seers free of cost guide for marketing in accordance with GDPR.

The Impact of GDPR on Marketing Strategies

The Shift to Consent-Based Marketing

GDPR has revolutionised the way marketers approach consumer consent. Article 4(11) of GDPR defines consent as a clear affirmative action, and businesses must ensure they have explicit permission before collecting or processing personal data. 

Companies prioritising consent see a 30% increase in customer engagement, proving that a transparent approach yields positive results.

Enhanced Customer Relationships

Businesses may no longer rely on unwanted marketing strategies in light of GDPR.By focussing on individuals who have opted in to receive communications, companies can foster deeper relationships with their customers. 

A survey by Five CRM found that 60% of consumers are more likely to engage with brands that respect their privacy, highlighting the importance of consumer trust in successful marketing.

Improved Data Management Practices

GDPR necessitates better data management strategies. Conducting regular data audits helps marketers understand customer preferences and behaviours, enabling more effective segmentation and targeting. 

Pipeline’s research indicates that businesses leveraging data-driven strategies report a 20% increase in lead generation, demonstrating the benefits of structured data practices.

Challenges of Non-Compliance

The repercussions of failing to comply with GDPR principles for sales and marketing are severe. Organisations can face fines of up to €20 million or 4% of their global annual turnover, whichever is higher. For instance, British Airways was fined £20 million in 2020 for a data breach that compromised the personal information of over 400,000 customers. This serves as a stark reminder of the financial risks associated with non-compliance.

Leveraging GDPR for Competitive Advantage

While GDPR compliance may seem challenging, it also presents significant opportunities for marketers:

Personalised Marketing Efforts

GDPR encourages businesses to focus on obtaining consent from users who genuinely want to receive communications. This results in higher engagement rates for personalised content. 

According to the Digital Marketing Institute, 75% of consumers prefer personalised experiences, which makes targeted marketing campaigns more effective.

Data-Driven Insights and Segmentation

Embracing GDPR principles often leads to conducting thorough data audits. This practice allows businesses to gain valuable insights into customer preferences and behaviours, facilitating better segmentation and more relevant marketing efforts.

According to Usercentrics, organisations that adopt GDPR-compliant practices experience a 30% increase in sales conversion rates.

Higher Quality Leads and ROI

By focusing on individuals who have opted in for communication, businesses can ensure that they engage with a more qualified audience. This targeted approach reduces the wastage of resources on uninterested prospects, ultimately leading to a better return on investment.

GDPR principles For Marketing and Sales is Blessing in Disguise:

Believe Seers on this when we say that it is true because once you give GDPR training to your marketing and sales staff. You open new avenues which help you in doing your sales and marketing in a more efficient and precise manner.

Let Seers prove itself with simple points.

Efficient and Personalised Marketing:

Personalization is key to digital marketing. GDPR principles also discusses the importance of personalization.

Usually, the first step while implementing GDPR rules is data audit. You can understand your customers in a better way and start building compelling and personalised messages or offers.

GDPR audit was never so simple so start your website GDPR audit with Seers for free

Additionally, the customers who give consent to businesses to use their data as per GDPR are much more likely to engage, thus offering businesses a list of open targets for relevant communication.

Data-Driven Marketing:

GDPR is a great opportunity for marketers and sales to get back to a data-driven marketing strategy. GDPR principles are imperative to keep marketing and sales data-driven.

Because with data-driven marketing, you can identify your audience, segment your audience, optimise your content, and advertise your products to them on multiple devices, providing a fantastic omnichannel experience.

More qualified leads on Sales (GDPR Principles):

You will have more qualified leads in sales, which means that only those customers who need to hear from you will remain in your record means that you will be communicating only with the most valuable customers, those who want to hear from you.

So with smaller numbers of contacts, you will have more enhance data to store. And with better data on these already involved contacts, your sales will have more qualified and accurate leads. 

Consequently, saving your time from chasing lost cases. And in this regard, GDPR training for sales staff can be great to maximise your profits. 

Start maximising your profits with Seers GDPR online training. What are you waiting for? When you can start for free and get compliant in just 45 minutes.

The marketing and sales department is the soul of any company. They are the ones who promote and advertise the company, consequently generating sales, thus surging up the profits for the company. So it is important for you as an employer to arrange GDPR training because their GDPR compliance is compulsory for the company’s survival.

In just 45 minutes, train your staff with Seers certified GDPR training online. Start for free now.

Conclusion

To summarise, GDPR principles provide a unique opportunity for sales and marketing teams to not only comply with data protection requirements, but also improve their overall effectiveness. Businesses may enhance lead quality, build stronger relationships with their audience, and boost customer engagement by giving priority to data-driven, customised initiatives. 

With Seers’ certified GDPR training, your team can quickly and efficiently become GDPR-compliant, gaining the tools to leverage customer data responsibly and boost marketing efforts. Start training your staff for free today and ensure your business thrives in the ever-evolving digital landscape.