The oath agreed to pay $5 million fine, as a result of violating the federal privacy law. Because this law intercepts children online tracking for advertisements without parental consent.
Oath’s AOL has deliberately breached and ignored the Children’s Online Privacy Protection Act (COPPA). A state prosecutor said: “AOL violated the law, children’s privacy. It will now pay the largest-ever penalty under COPPA,”
According to prosecutors, AOL’s advertisers were aware that they are committing an unlawful act. They targeted children online without parental consent and went against the privacy law. They claimed that AOL tracks children by internet cookies over the internet and then used it for targeted ads. The ads served to online gaming platforms such as roblox.com and sweetyhigh.com.
In response, the Oath spokesperson said: “We are pleased to see this matter resolved and remain wholly committed to protecting children’s privacy online.”
The Oath, right after the incident, agreed to establish the COPPA compliance to align the company with privacy laws while providing advertising space to others.