AOL Violated Children’s Privacy To For Online AdsDecember 6, 2018Privacy
The oath agreed to pay $5 million fine, as a result of violating the federal privacy law. This law intercepts children online tracking for advertisements without parental consent.
Oath’s AOL has deliberately breached and ignored the Children’s Online Privacy Protection Act (COPPA), a state prosecutor said: “AOL flagrantly violated the law — and children’s privacy — and will now pay the largest-ever penalty under COPPA,”
According to prosecutors, AOL’s advertisers were aware that targeting children online without parental consent is forbidden and against the privacy law, but they did it anyway. They claimed that AOL used internet cookies to track children over the internet and then used it for targeted ads. The ads were served to the online gaming platforms such as roblox.com and sweetyhigh.com.
In response, the Oath spokesperson said: “We are pleased to see this matter resolved and remain wholly committed to protecting children’s privacy online.”
The Oath, right after the incident, agreed to establish the COPPA compliance to align the company with privacy laws while providing advertising space to others.