Almost every website uses different tracking technologies or cookies to record its user information to thrive in this digital economy. Cookie consent text is essential because users need to know about it.
Because user’s consented data is in high demand for advertising and marketing purposes.
Let’s face the music here: “Cookies are essential ” for your business and website.
However, per GDPR rules and other data privacy regulations, you must tell your users about the type and purpose of your cookies. Telling users what cookies you use will automatically make you trustworthy, raising your profits and income.
You can give cookie information in the cookie consent text present in the cookie consent banner.
Wait….. what is cookie text or cookie consent text? What is GDPR cookie consent text? What are Cookie consent requirements?
Seers is here to explain everything to you.
What Is Cookie Consent Text?
Cookie Text, also called cookie message, is the text in the cookie consent banner that informs the website’s user about cookies.
Is your website cookie-compliant? Take Seers Free Cookie Audit and find out.
It is also essential that your cookie consent text in the cookie consent banner complies with GDPR and other data privacy regulations.
To build trust, which results in monetising your business, you should have GDPR-compliant cookie consent text.Accelerate your business with GDPR-compliant Seers’ highly customisable cookie consent banners. You can restyle your banner with your logo and brand colours
Cookie Consent Text Example
Every website employs a diverse range of layouts and patterns for the cookie notice text, which provides the person viewing the website with a condensed version of the disclaimer. After that, the website asks the customer if they can provide permission to let the website save certain cookies and gives them the option to accept or reject them.
Here is the simplest cookie consent popup example:
The cookie text supports all types of cookies; one thing to remember is that cookie policy and text are very different. Cookie policy is defined as how websites store and use the data they collect from users.
Importance Of Cookie Consent Text
The cookie policy text is vital in building trust between the user and the website. They abide by the privacy laws according to their regions and try to stay compliant with them. It covers the following significant points that ensure the website is efficiently working.
- Transparency
- User trust
- Reliability
- Data protection
- Implementation of privacy laws
Cookie Consent Requirements:
The European Data Protection Board, which is the leading authority on GDPR in the EU, gives the following requirements :
- It declares Pre-ticked checkboxes on cookie banners as non-compliant.
- Valid consent is informed consent giving clear choices of “rejection or acceptance of cookie”.
- Scrolling or continued website use cannot be considered “valid consent”.
- Explicit consent is required.
- Consent is conditional and non-compliant with data protection regulations.
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GDPR COOKIE CONSENT TEXT Requirements:
Cookie Consent European law requires cookie consent banners to have the following:
- Specify all types of cookies and other tracking technologies.
- revoke consent on each specific group of cookie
- Consent should be demanded unambiguously.
- before data processing, consent should be obtained
- to give users a choice of cookie acceptance or non-acceptance
- Consent should be renewed annually. However, according to some regional policies, these deadlines can vary.
Accelerate your business and earn maximum profits while being GDPR compliant by designing your cookie consent banners with Seers.
CCPA Cookie Consent Text Requirements:
CCPA is different from GDPR in that it does not require prior consent.
However, it emphasises that businesses must inform their users about the categories of personal information they collect through cookies. Like:
- Purpose of collection of information
- Also, mention the third-party companies that might sell information to.
It also mandates that websites give users the opt-out option. Thus, providing the “Do Not Sell My Personal Information link” means users can opt out of having their personal information sold to third parties.
Like GDPR, it also requires users to know the cookies’ types and purposes.
Lei Geral De Proteção De Dados (LGPD) Cookie Consent Text Requirements:
Brazil’s Lei Geral de Proteção de Dados of Brazil says that:
- It is essential to tell the types of cookies.
- Personal data type
- The necessary principle is to collect only cookies that can fulfil the website’s purpose of collection.
Configure your business needs and access Seers’ suite of cookie consent features to design highly customisable, GDPR, LGPD, ePrivacy, and CCPA-compliant cookie consent banners.
What Are The Best Cookie Notice Text Practises?
| Best practice | Explanation |
| Clarity and ease of understanding | Cookie consent text must have clear and brief content that is easier to read and understandable for the consumers. |
| Consent from user | Get explicit consent from the users to maintain compliance with privacy laws such as GDPR, CCPA, etc. |
| Obtainability of access | Make cookie text and preferences management easy to use. A noticeable but subtle cookie banner can help. |
| Provide a link to the cookie policy. | Ensure the cookie banner or text links to your website’s cookie policy. |
| Regular examination | Examine your cookie text and procedures regularly to comply with changing legislation and adapt to new technology and user preferences. |
| Openness and honesty | Mention that the website utilises cookies and why building trust requires transparency. |
| Unwavering consistency | Remember that the text of your cookies is the same in all of your website’s pages to keep users from getting confused. |
User Experience and Cookie Consent Text
- Balancing Compliance and User Experience
- Explicit Language: Explain cookies and their use in everyday language. Refrain from using legalese so that users can grasp what they agree to.
- Design Considerations: Ensure the consent banner is attractive and does not disturb user experience.
- Ease of Use: Provide straightforward options for accepting, rejecting, or customising cookie settings. Users should be able to make their choices with minimal effort.
- Accessibility: Ensure the consent banner is accessible to all users, including those with disabilities. Use appropriate alt text for images and ensure keyboard navigation is possible.
- Examples of Good User Experience:
- BBC: BBC has a clear and concise cookie consent banner that clearly shows all the necessary details in a user-friendly format. Users can easily accept cookies or manage their preferences with a few clicks.
- Airbnb: Airbnb uses a consent banner that integrates well with the user experience and displays whether accepting or declining cookies is possible. The banner is created to relate to the website but doesn’t invade its appearance.
- Duolingo: The Duolingo consent banner is simple. It provides users with clear cookie information and options to turn cookies on/off.
Businesses And E-Commerce Platforms:
Businesses and E-Commerce platforms must configure their business needs and design their cookie consent text accordingly.
Many businesses think of t consent procuring process as unnecessary. But advantages you have for doing this are
- insights into users data which might determine potential consumer behaviour
- The rich inventory of user’s consented data can open more marketing opportunities for your website
- advertisers may see your website as an opportunity for promoting themselves, which results in increasing your income
Case Studies and Real-World Examples
Here are some case studies and real-world examples of companies implementing cookie consent solutions:
- Context: Google has proactively updated its controls to help agencies meet GDPR obligations through cookie consent notices. A simple cookie banner has become a user-friendly consent management platform.
- Implementation: Google’s cookie consent notice makes understanding the different types of cookies used and their purposes easy. You can easily select all cookies, refuse essential and non-essential cookies, or customise consent.
- Outcome: This has allowed Google to continue using GDPR and keep users in control of their data. However, Google has received fines from EU regulators, which indicates the complexity of any changes made to compliance.
- Context: In response to privacy laws, Facebook is rebuilding its cookie consent process to make it more transparent and user-friendly.
- Implementation: Facebook’s new setup gives you more details about the cookies they use. It’s also easier to control your settings, letting you choose which types of cookies you’re okay with.
- Outcome: This is a step towards better transparency on Facebook’s part. However, they’ve still faced fines for how they handle data, showing that keeping up with privacy rules is an ongoing challenge.
European Commission
- Context: The European Commission (EU) is very strict about websites getting your permission (consent) to use cookies.
- Implementation: Their cookie consent banners are straightforward, giving users simple options to accept or decline cookies. They also provide detailed information about how cookies are used and have a thorough privacy policy.
- Outcome: This is an excellent example for other government websites to follow. It shows how to respect people’s privacy and follow cookie rules.
Tools and Resources for Creating Cookie Consent Text
Here are three key tools and resources for creating cookie consent text and managing user consent:
Seers
- Overview: Seers manage online privacy and user consent. They provide simple tools that help businesses like yours follow global data privacy laws such as GDPR, CCPA, and LGPD.
- Features:
- Customisable Cookie Banners: Seers lets you customise the banner while ensuring it follows data protection laws and keeps your users informed.
- Consent Management Platform (CMP): Seers keep a transparent and secure record of user consent. This way, if someone checks up on your website (like a privacy audit), you can easily show you’re following the rules.
- Automated Cookie Scanning: Seers automatically find and sort all the cookies on your website. This ensures your cookie banner is accurate and reflects the exact cookies you’re using.
- Multilingual Support: Reach more people with Seers’ multilingual support. Communicate clearly with users in any language.
- Regulatory Updates: Seers continuously updates its platform to reflect new data privacy laws, keeping your business compliant.
- Usage: With Seers, you can focus on your business while prioritising user privacy. Seers help companies create legal cookie banners, manage user consent, and stay updated on regulation changes.
IAB Europe’s Transparency and Consent Framework
- Overview: Helps website to obtain user permission (consent) clearly and legally for cookies.
- Features:
- Standardised Consent Management: This framework makes it simple for businesses to understand how to correctly obtain user consent for cookies.
- Integration with CMPs: No matter what program you use to manage consent, this framework works with it.
- Usage: Businesses can use this framework to ensure their cookie consent processes align with industry standards and regulatory expectations.
CookiePro
- Overview: CookiePro provides tools for creating and managing cookie consent banners while meeting global privacy regulations.
- Features:
- Customizable Cookie Banners: Templates that are easy to use and can be tailored to match your website’s design.
- Consent Tracking: CookiePro helps you see who has agreed to cookies on your website.
- Regulatory Compliance: CookiePro helps you comply with privacy regulations around the world, no matter where your visitors are from
- Usage: Businesses can utilise CookiePro to design user-friendly consent banners and manage cookie compliance effectively.
Conclusion:
Choosing the right platform is crucial for deploying cookie text effectively, and that’s where Seers’ Cookie Consent Banner comes in. Seers makes it easy for UK and US websites to comply with privacy laws like GDPR and CCPA.
Using the Usingers’ Cookie Consent banner shows your commitment to protecting your users’ privacy and ensuring you’re legally compliant. You can customise the cookie text to suit your needs better.
Seers Cookie Consent Banner provides an ideal solution for websites navigating the complexities of cookie consent. They also offer GDPR staff training to ensure your team understands and follows best practices in safeguarding personal information.
