As the world of technology continues to evolve, so does everything else. One of the most popular tech companies today is Google, and whether you love them or hate them, there’s a good chance you have used their services at least once in your life. Can anyone remember using a computer without the internet? Even if it were just checking email, it would be challenging to avoid typing in “web” or “google.com.”
You may know what an ad is, but now it’s time for us to define the “Google Ad.” A Google Ad is an advertisement that pops up along your screen when you are looking up something on Google; these kinds of ads appear in search results, YouTube videos, and other places across the web. For example, you may see small flashing or animated ads (this type is called “Bumpers”) or banners like those above. The kind of ad that shows up depends on its match with your search query and what ad or content is available for you to see.
Since Google ads are a part of one of the world’s biggest internet companies, there are many misconceptions about how everything works and if people can even make money by using it. Here are some facts you should know about Google ads before diving into the platform.
1.) Google Ads Can Make Your Business More Profitable
One essential thing to remember is that Google ads can help improve the profitability of your company’s online presence and overall sales. This happens because it allows potential customers to find out more about your products and services through advertisements. In addition, it gives them several options as far as purchasing goes, such as:
- Making an appointment
- Checking out other products
- Buying directly from the website
That will all depend on if they need it setting up a time for your team to come to complete whatever task or job you’re focused on (such as carpet cleaning).
How much you’ve set up your ads and what they say because Google will allow you to choose between specific keywords and the location (city, state, or country) where your business is located will also matter. You don’t have to do this by yourself. A PPC agency specializing in Google Adwords can help you generate more traffic to your business. Choosing all of these factors allows more people to find out about you and increases the chances of making a purchase, which means more money in your bank account.
2.) Google Ads Have An Impression Share Tool For Mobile Searches
Google developed something called the impression share tool for mobile searches. This basically shows advertisers how many times their ad was shown and how many times it was clicked on when someone searched online using a smartphone.
When looking at your statistics, if you notice that your ads are not showing up as often or if they aren’t getting as many clicks as other advertisements, then you may need to pay a little bit more money for your ad to be shown more often. This tool can help figure out what is working and what isn’t so that you know where to spend the most money on Google Ads rather than paying too much for an advertisement that no one is seeing anyway.
3.) Google Ads Have Quality Score
Another critical fact to know about Google Ads before signing up is Quality Score. Google states that “Quality Score measures the relevancy of your ads, keywords and landing pages based on how users interact with them.” In other words, the higher the quality score, the better it will be for your overall marketing campaign. Why Quality Score is so important is to have a high ranking, mainly with conversions and sales.
Suppose people aren’t finding your business when they search for specific keywords or find irrelevant advertisements. In that case, you could potentially lose customers who were looking for you specifically but instead saw something else first. There are several factors related to ad relevance to improve your quality score, such as click-through rate (CTR), which means how often someone clicks on your business’s ad. Also, the actual website your ad links to, or how Google defines “landing page experience,” includes load time and how it looks.
4.) Your Business Can Be In More Places With Google Ads
Google ads allows people to advertise their website, brand, or products on different platforms such as Gmail and YouTube which means that those who are looking for businesses online can find you easier if they use those services. You can even advertise on specific famous people’s social media channels and newsletters which will allow your advertisement to be shown to more people than ever before and since their fan base is already interested in whatever it is you have to offer, this might increase the chance of more people clicking on your ad.
5.) You Can Improve Your CTR With Google Ads
The CTR is how often a visitor actually clicks on an advertisement to find out more about your business or website. Improving your CTR can be difficult to achieve but there are several ways a person can do this through a Google Ads campaign. Since the ad itself will link directly to where you want it to go, more clicks from customers who are looking for your company and services is ideal. However, it is important to note that all ads will eventually reach a plateau where there are so many ads available for the same keyword or search term that they start competing against each other which can cause lower CTR rates.
6.) It Is Possible To See Google Ads Results
Tracking your results through Google ads will depend on the campaign you choose because some of them are more open than others, meaning they allow for more revenue opportunities. For example, someone running a local business may want to run an ad about their store, which appears every time someone uses specific keywords or phrases in their advertisements or posts across social media websites such as Facebook.
It might also show up when people search for something relevant to your company and location (such as “local carpet cleaners”) and can be targeted by demographics like age and even gender. That will depend on what many options you decide to use based on how much money you’re willing to spend. On the other hand, if someone looking for new carpeting wanted to find more information about what type of carpet or carpeting they should get, they might search “carpeting for stairs.” This means your company would not necessarily appear because it doesn’t offer this service specifically. Additionally, integrating data from Google Ads to Power BI can provide valuable insights and analytics for a more comprehensive understanding of your advertising performance.
7.) Google Ads Are A Part Of The Bigger Picture
Google Ads are not the end all be all of online marketing. They are just one part of the bigger picture that is making your brand noticed by more people for a much lower price than what other forms of advertising may cost. By using Google Ads in conjunction with social media, SEO work, blog posts, links from high authority websites, video ads, and so on then you will be able to reach more people with an ad that will likely get them interested in what your business or website has to offer. There are other companies that do this as well such as Bing or Facebook which means that you can advertise on many different websites and services all at once instead of trying to figure out which one will give you the best results.
8.) You Can Make Your Ads Stand Out With Colors And Images
It is important to remember that your Google Ads will show up against other businesses and websites so it is a good idea to try and make yours as noticeable as possible. This can be done in a few different ways.
With the help of ad creator option, you can use various types of color schemes online that will help your advertisement stand out against all the other ads available on Google’s search engine. For example, if you want to draw attention to the image at the top of your ad then it is important to find something that stands out like a bright red, yellow or blue. When it comes to colors like these they are bold and eye-catching so they will only help you get more clicks from customers online. The same goes for things like spacing and sizing as well.
When it comes down to using Google Ads for marketing campaigns, businesses should consider both upsides and downsides before jumping into these types of advertisements. For example, some people might feel like this would be a great way to expand their reach online through Google searches but not enough money to spend on other advertising methods. This is why they need to know what to expect when setting up an account with Google Ads to accurately assess whether or not this will benefit them in any way. However, there are also some downsides & costs involved, so people need to think about whether or not it’s worth pursuing before signing up with Google ads.
