The world of marketing has invariably changed; some for the better, others are not so optimistic. Regardless of where you might stand on that particular argument, there is one fact that remains as clear as day. You must alter your current techniques and introduce newer, more available ones if you are to stay ahead of your competition. One option that has been gaining traction in recent years is what is known as HARO. This post will explore what HARO is and why all savvy entrepreneurs must, at the very least, consider implementing it into their online marketing efforts.
What Is HARO?
HARO (Help A Reporter Out) isn’t a particularly new phenomenon, but it has gained enormous popularity over the past several years due to its ability to boost the credibility of online businesses massively. At a fundamental level, it involves connecting with journalists of various high-quality news outlets and online publications and presenting them with a pitch with the reasons they should include you and your site and an authority on a story they are constructing.
In most cases, you will sign up to the platform for free (some paid options included) and then parse the different inquiries posted by said reporters. The beauty of it is that if you are great at pitching ideas and marketing yourself or your business, you can convince a reporter to include a mention or, hopefully, a link to your site, referencing you as an expert in a particular field. Moreover, due to the effectiveness and popularity of this technique, numerous services have popped up offering to do the legwork for you in exchange for a fee.
Advantages Of Incorporating It Into Your Marketing Mix
HARO has a rather large handful of advantages regarding a broad range of possibilities, including boosting your authority in a space, to helping you climb the slippery ladder of search engine results to gain more organic traffic. Replying to HARO requests can be time consuming and require a level of expertise, so many businesses will use a HARO link building service to save time and money.
So let’s take a look at a few of the most prominent advantages that reaching out and helping a reporter to fulfill their needs can offer your organization.
Increased Visibility And Press Coverage
Perhaps the most obvious advantage you will receive from using HARO is a boost in visibility and an enhancement of your public, thanks to the enormous press coverage you will receive. Because most HARO publications fall into the nationwide or even global category, you will benefit from their vast readership and overall reach. As long as your pitch and the story you are included in is relevant, you should begin to see more traffic trickling in, which, when paired with a quality site and well-ordered navigation, can result in a raft of new readers and email subscribers.
Improved Brand Awareness
Some businesses opt for HARO due to the juicy backlinks you can acquire (more on that later). In contrast, others merely want to bask in the massive growth in awareness that usually accompanies such inclusions. For example, if you operate a business running a yoga retreat in the USA, and you succeed in getting involved with a story in the New York Times about how yoga can improve your health in one way or another, you might discover more people registering with you purely as a result of seeing you mentioned in a trusted publication.
Increased Credibility
How do you convince random readers that you are a credible and knowledgeable authority in your chosen field without telling them? The answer is simply to get someone else to vouch for you. In essence, this is what occurs when you are mentioned in national publications and news outlets, as they add an enormous amount of legitimacy to your brand that you are simply unable to gain elsewhere.
Put it this way, if you are able to get mentioned in some of the more well-known periodicals relevant to your industry, it’s far more likely you will be viewed as an authority. As with most things in life, you won’t get very far trying to change someone’s mind unless someone they already trust can vouch for you.
Opportunity To Receive Beneficial Backlinks
If you are attempting to rise up in the various search engine rankings, there is still no substitute for quality backlinks. However, the key word there is “quality,” as long gone are the days when you could throw hundreds or thousands of links at a site and watch it climb through the ranks. Nowadays, you need fewer,m but higher quality links that originate from authoritative sources, much like those offered with HARO.
Using HARO has a plethora of advantages that you would never be able to see without signing up and spending time pitching to the various reporters who frequent the platform. From increased brand exposure to gaining good old-fashioned backlinks, HARO is the place to go for businesses looking to up their game.
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