Every business (regardless of its size) aspires to thrive and, concurrently, have an excellent reputation, which is why they’ll frequently resort to various solutions to accomplish that. One of the best options by far is Google reviews.
Sadly, for unknown reasons, business owners have the tendency to overlook them, failing to realize how essential they can be. Namely, they enable them to pile up which can result in a plethora of negative ones.
Once something like that happens, it’s going to seriously jeopardize both your growth and reputation. If you’ve never taken them seriously (referring to the positive reviews), then maybe the facts below will remind you of it.
They Can Help You Gain A Competitive Edge
As an entrepreneur, you are probably aware of the fact that competition is fierce in practically any industry and that if you want to succeed, you must do something that’s going to help you stand out from the rest.
That’s precisely what you can do with positive Google reviews. The more you have them, the better. In these instances, you will easily grab the attention of potential consumers, and, at the same time, beat the competitors.
There’s no need to remind you that a vast majority of people (if not everybody) would rather opt for a company that has a lot of positive reviews, than the ones that don’t. This is the case with a firm from any industry and line of work.Speaking of Google reviews, many are wondering (especially new business owners) whether it’s wise to buy them. If you ask seasoned Google connoisseurs at https://www.prosperly.com/do-not-buy-google-reviews/ they’ll tell you that it definitely isn’t a good idea. In most instances, it can actually ruin your business. First of all, it’s not ethical, and second of all, you need to remember that Google is extremely against it, hence if it concludes that your reviews are fake, it may delete your profile listing, and may even fine you. Therefore, if you truly care about your brand and company in general, then you should steer clear of them.
They Help You With The Online Presence
Are you familiar with how Google’s search algorithms work? If the answer is no, then it’s time to roll up your sleeves to get your facts straight when it comes to this. Namely, it employs a very complex algorithm to define the order in which search results are showcased.
In these types of situations, different elements are going to be taken into consideration, like the website’s authority, the quality of the content, and the visitor’s location. All of these factors are very important, however, the one that’s probably the most essential is the Google reviews that a business receives.
Of course, this refers to the positive and real ones. If you have many positive Google reviews, then your organization will instantly become a lot more visible and will be seen at the top of local search results, which will certainly benefit your business.
Now, the question is, how do they improve your online visibility? When somebody searches for a particular company on this search engine, the search results page will showcase a map listing local businesses.
This list is created based on the location of the user, along with the importance of the search query. A firm that is at the top of this list has the most important authority content. In other words, if your business has a plethora of Google reviews, then there’s a high chance it’s going to be seen at the top of the local search results, which means that you’ll have bigger online exposure.
Accomplishing something like this is going to help you attract a lot of newer customers. A study that was conducted recently concluded that a company that has an excellent rating on Google has approximately twenty-five percent more clicks than the one that has a lower rating.
The whole point of this segment is to show you how beneficial positive Google reviews can be for your online visibility and exposure, and something that will undoubtedly help you boost your consumer base.
It Will Impact Brand Trust As Well!
What’s generally great about these sorts of reviews is the fact that they enable companies of any type to showcase to potential consumers how great they are. Positive reviews that are received from the previous ones undeniably impact brand trust, enhance online reputation, and, simultaneously, give them massive SEO advantage.
What you need to remember is that no matter how amazing your services and products are, if your reputation isn’t good or people cannot get a glimpse into it, then you won’t be able to make any significant progress.
On the flip side, if you have lots of positive Google reviews, then you are going to get the push you’ve been longing for. Namely, many reports have shown that modern consumers perceive Google reviews almost equally as relevant as personal recommendations, which just goes to show how omnipotent they are.
That’s because they can tell you everything in regard to services and products that a specific brand provides. If an average shopper comes across a business that has a lot of positive reviews, it will give them peace of mind knowing that they can fully trust it.
However, sometimes, a company can undeservedly receive lots of negative reviews, but that’s something that has stricken practically any business, hence you shouldn’t stress over it too much, but instead, do whatever you can to convert them into positive ones.
You can always ask these people (who left negative comments) to see what can be done to change things for the better.
They Can Also Influence SEO Rankings
As an entrepreneur, you must be aware of the importance of SEO rankings. It is something that can make or break the progress of your business. Consequently, if you want to boost SEO rankings, then you should ensure to have as many positive Google reviews as possible.
Bear in mind that Google (along with many other search engines) is utilized on a regular basis by many people to locate a particular company. If your company isn’t visible on it, then people won’t know that you even exist.
Speaking of this, you should strive to be on the top of the first page. That’s practically mandatory because a vast majority of people in these instances will stick only to the first page because they simply do not have the patience to explore other pages.
Therefore, if you are not on the first page of Google (or any other search engine), that’s going to negatively impact your visibility, progress, sales, and other aspects.
It Boosts Credibility Too!
According to the statistics, Google has over seventy percent of all online reviews, which means that it is the place where many people flock towards whenever they want to either write or read comments about a particular business.
Companies that have a lot of Google reviews (this particularly refers to positive ones) are going to become a lot more credible among consumers. That’s because they will immediately perceive them as legit and reliable.
If you just recently set up your firm, (which most likely means that you aren’t too recognized in the industry) then something like this can help you with sales, and overall progress and expansion.
If people see that you have many positive Google reviews, then they are going to be a lot more interested in everything that your brand has to offer.
They Enhance Customer Experience
If you take Google reviews seriously, then they’ll be able to give you an insight into the aspects of your business that people generally like and do not like. If you pay close attention to them, then you can do whatever is necessary to enhance anything that needs to be repaired, and, at the same time, take the customer experience up a notch.
Speaking of customer experience, if you want to show your customers how much you value and appreciate their opinions, and how important their satisfaction is to you, then you must respond to their comments and suggestions in a timely manner, and above everything, in a very compassionate way.
By doing something like this, you will build rapport with them, demonstrate your professionalism, and, simultaneously, deliver an impeccable customer experience. It has been proven numerous times that entrepreneurs who respond to reviews on a regular basis will almost always be perceived as reliable and customer-focused.
By regularly addressing negative comments (this refers to constructive criticism as well) you are going to get an insight into different areas of your company that you can improve (such as services, products, customer support, and many other things).
And then you can implement various strategies and measures that will enable you to meet the needs and demands of your consumers. That’s exactly why it’s so important to check the comments and reviews people post on a regular basis, no matter how negative they are.
You should never underestimate the power and benefits of positive Google reviews, because, as you can see, they can truly make a massive (positive) impact on your company. If you weren’t familiar with their benefits so far, we honestly hope that this article has made things a bit clearer.
