You may have heard of business consultants. You may have heard of tax consultants.
If you have an online business, you may or may not have heard of SEO consultants.
Despite this, search engine optimization (or SEO) can be as simple as navigating a minefield with your feet tied together due to the seemingly never-changing algorithms and technical complications. This is why it is worth looking into hiring an SEO consultant, as they can help you make sense of the process.
Here, you will learn what an SEO consultant does and how they can help with website rankings. Enjoy!
Who is an SEO Consultant?
An SEO consultant is someone who is usually part of a marketing agency, like clickintelligence.co.uk, who conducts SEO audits, creates a backlinking strategy, conducts keyword research, and has a wealth of industry experience in your business and SEO.
So, why should you invest in one?
Improved Organic Ranking
A core part of SEO is the organic traffic that it brings to your website.
When you hire an SEO consultant, you will improve these rankings, as they will be able to analyse both on-page and off-page SEO for your website, as well as technical aspects. These include but are not limited to, better original content, faster loading times and mobile optimisation, all of which will drive up your organic ranking. This can lead to more customers and will help to grow your company.
Better Backlinking
In SEO, you need to have backlinking to improve the authority of your website, irrespective of the area you work in. Even dog grooming pages need to have amazing backlinks to get their foot in the door with SEO.
An SEO consultant will help you create high-quality backlinks from associated, high-quality pages. This will boost your page’s SEO and draw more organic traffic to it.
Value For Money
A key thing to consider when investing in SEO and an SEO consultant is whether or not their efforts will pay off. With their level of expertise in SEO and search engine rankings, you can rest assured that even if you only hire them to look into keywords, it will be money well spent. It is important to note that if you are a brand-new business, you may want to work with them in relation to pay-per-click adverts in the short term and SEO in the long term.
Competitor Advantage
It sounds like a ploy, but honestly, your competitors in the world of business are using SEO consultants. This is giving them the advantage over you and may be costing you a lot of money.
So, to catch up, you need to hire an SEO consultant to get your website spotted and to keep it relevant.
Up-To-Date Techniques
Any SEO consultant worth their salt will use up-to-date techniques when assessing your website. In 2024, this can include artificial intelligence, better social media links, and, of course, original, plagiarism-free content. When you hire them, they will aim to keep you at the forefront of all things SEO-related so you won’t fall behind the competition again.
