IOWA’s Privacy Law Explained: Everything You Need to Know

The Iowa Privacy Law is established for the citizens of Iowa to regulate the flow of privacy there. The Iowa legislature passed this bill in the last week of March, and Governor Kim Reynolds signed it into law. On January 1, 2025, this rule will take effect, but companies are already prepping up for it. 

With these improvements, the privacy bar in the United States has been raised. As a result, there is more credibility between enterprises and their clientele. Let’s go deeper into the benefits that Iowa’s Consumer Data Privacy Act provides for its residents.

What does Iowa privacy data hold?

Iowa has taken a new path for its tenants in the field of data privacy, which different sites use. Companies that collect, use, or disclose personal information about Iowans are subject to additional obligations under the law. This is because the law gives customers unique rights with respect to their data. 

Individuals’ names, addresses, phone numbers, email addresses, Social Security numbers, driver’s license numbers, financial account information, and biometric data are all examples of “consumer data” under the Iowa Consumer Data Privacy Act (ICDPA). Information about a user’s online activities is also subject to the rule, and this includes things like a user’s search history, browser activity, and app interactions. 

In the United States of America, the Iowa Consumer Data Privacy Act (ICDPA) is the sixth such law. The California Privacy Right Act (CPRA), The Virginia Consumer Data Privacy Act (VCDPA), The Utah Consumer Privacy Act (UCPA), The Colorado Privacy Act, and the Connecticut Data Privacy Act (CTDPA) are all over ninety percent equivalent to the Privacy Act of Iowa.

Rights that Iowa privacy laws give:

Laws in Iowa come into play in the collection, processing, and disclosure of personal data for its residents. The rights it gives are:

  • Right of Deletion: The customer has the authority to ask companies to delete its personal data. It depends on the citizen whether he or she wants partial or complete removal.
  • Right of Access: A consumer has the right to access their personal data and learn whether a controller is processing it.
  • Right to Data Portability: A data protection right known as the Right to Data Portability allows individuals to obtain a copy of their personal data in a generally used, machine-readable format and to transfer that data freely to another data controller.

The Iowa Consumer Data Privacy Act (ICDPA) is unique from other state privacy laws in that it mandates that businesses alert customers when their personal data is used for targeted advertising and give them a way to opt-out, but it does not explicitly grant customers the right to do so. 

A further omission from the law is the right to request that personal data be corrected or to contradict to participate in profiling. Which is the automated use of consumer data to foretell behavior, interests, and preferences. Since it can result in biased decision-making, profiling is controversial, and most data privacy laws outlaw it.

Where does Act Iowa imply? 

Like all other state laws, the Iowa Consumer Data Privacy Act (ICDPA) also has some specifications about where it is applicable and what departments are exempt from it. It implicit to:

Timeline in Iowa privacy law:

In every state, a time stream is discussed, which gives proper detail and a limit to the businesses responses to consumers. It is different for every state, but 60 days was the maximum limit that was given. This limit is now broken, and ICDPA provides a time frame of 90 days to respond to a customer’s query.  

Its time limit is permanent, which encourages companies to pay special attention to each concern. Once the request is fulfilled, they reply, “Demonstrate a written statement that the alleged violations have been cured and that no further such violations shall occur,” and no action will be taken. If the required measures are not taken, companies are fined $7500.

What departments are exempt from Iowa privacy laws?

Similar to all other state laws, Iowa legislation has also provided free-hand to departments like 

  • Financial firms: The Gramm-Leach-Bliley Act and other federal financial confidentiality restrictions, such as those that apply to financial institutions, preempt ICDPA’s application to sensitive data that a financial service provider accumulates, operates, distributes, or communicates. These restrictions include those that apply to economic institutions.
  • Healthcare Providers: Under the Health Insurance Portability and Accountability Act (HIPAA) or the Health Information Technology for Economic and Clinical Health Act (HITECH), a covered entity or business associate may collect, use, or disclose protected health information without violating the law.
  • Certain government entities: The ICDPA does not apply to the collection, use, sale, or disclosure of personal information by certain government entities, such as courts, law enforcement agencies, and other organisations that carry out governmental functions.
  • Non-profit companies: Non-profit firms are exempt from the law’s requirements for collecting, using, selling, or disclosing a person’s personal knowledge.


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The Iowa Legislation of 2023 establishes a new standard for the privacy market in the United States. In order to foster positive relationships between businesses and communities, it is necessary to provide a privacy-protected setting. That the government is taking reasonable precautions to protect the privacy of ordinary citizens. Iowa specifications and privacy strategies are somewhat similar to all other U.S. state laws, with a slight variation.  
The smart features and cookie consent banner offered by Seers are associated with all applicable laws and general privacy specifications. We can comply with multiple privacy regulations this way.


Is Iowa Privacy Law compatible as compared to other privacy laws?

Yes, Iowa privacy law has all smart features and benefits as per other privacy laws. It is named as the sixth state law because it holds all international and domestic measures for privacy policy.

Does Iowa privacy law offer standard privacy measures to its residents?

Iowa privacy law offers its citizens up to date and advanced privacy protection features that match with other state protection laws. Businesses and citizens both are given leverage.

Why is the effective date of Iowa Privacy law so late?

All other privacy laws have either become effective or are about to but Iowa privacy law will go into effect in 2025 so that businesses can cope up and be prepared for it.

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